WHO IS BACKBONE UNLIMITED? THE STORY BEHIND THE BRAND | 🎙️ INTRO

Who is Backbone Unlimited — and what does it really mean to live with backbone?
In this powerful intro episode, host Matt Hartsky shares the raw, real-life story behind Backbone Unlimited—a brand, a mindset, and a mission rooted in relentless living, western hunting, and personal growth forged through tragedy, grit, and experience.

Matt opens up about his 33+ years of experience as a Western big game hunter, outdoorsman, wildlife photographer, and strength and nutrition coach, as well as his time as a professional runner, bodybuilder, and the founder of a long-standing gym. But this episode goes far beyond the resume.

He shares what led him to create this platform—from chasing elk, mule deer, and Western big game to carrying the unshakable weight of losing his oldest son to suicide. Backbone Unlimited isn’t just about hunting—it’s about mental toughness, preparation, healing through the outdoors, and refusing to settle for a lesser life.

If you’re into:

• Western elk and mule deer hunting

• DIY public land hunts

• Strength, mindset, and preparation for backcountry hunting

• Outdoor healing and grit-driven living

• Or just finding a tribe of real people who live without limits—

This episode is your introduction to what Backbone Unlimited is all about.

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